What Are System Events?

A normal Event is an action your user takes within your app, which can be used for Segmentation, Targeting and Personalisation.

A System Event is an action done by SparkPage, which we record as a user Event. These can be useful for all of the same automations you run from ordinary events. For example, tailoring a follow up if a User does or does not open an email.

Currently SparkPage automatically records the following System Events:

  • Email Delivered
  • Email Opened
  • Email Link Clicked
  • Email Bounced
  • Push Delivered
  • Push Failed
  • SMS Delivered
  • SMS Link Clicked
  • SMS Failed
  • Visited Page 
  • Journey Started

These events look like this in your User's profile:

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